OPI and Re-Vision Partner to Ramp Up Operations in North AmericaFOR IMMEDIATE RELEASE
Boston, December 10, 2014 – Optical Phusion, Inc. (OPI), an enterprise mobility integration company providing application-based solutions for retail, and Re-Vision, the leading global provider of mobile self-scanning solutions, announce a partnership to increase self-scanning within the North American market.
The solution this joint offering brings to the US market is called the My-Scan Omni-Channel Platform. It addresses the challenge of enhancing the experience of supermarket shoppers that the retail industry is facing on the global scale. With a proven track record of successful implementations at the world’s largest food/cash & carry chains, the Platform provides an out-of-the-box, ready-to-deploy solution, available both on the retail mobile computer and the customer’s own smartphone.
SELF-SCANNING: A PROVEN WINNER
Today, self-scanning, otherwise referred to as to the Personal Shopping Solution (PSS), has become a major feature in retailing, proving itself at major tier one organizations such as Carrefour, Tesco and Coop. Deployed by 7 out of top 10 retailers in over 2,000 stores around the world and seeing sales increases up to 7%, this service is becoming mission-critical to their businesses. Around one billion shoppers are now using a PSS and accounting for $39 million in sales each day. PSS offers a quick ROI and an immediate increase in store revenue.
The benefits this joint offering brings to the retailer include:
- Streamlined operational costs – self-scanning brings fast return on investment (1 – 2 years on average), low TCO (total cost of ownership), increased checkout capacity and optimized usage of personnel.
- Improved loyalty – hugely popular with shoppers, self-scanning increases customers visit frequency by 1 – 2 on average.
- Immediate revenue increase – this is confirmed by an average of 4 – 6% sales uplift in store turnover, which retail organizations have witnessed after implementing self-scanning.
The benefits self-scanning offers the customer include:
- Time-saving – without waiting in line at the checkout, customers feel that they are receiving a special VIP treatment in the store.
- Improved shopping experience – more control over the shopping trip on their device (Symbol MC18 hand-scanner or smartphone), additional information about products, targeted promotions, special offers, electronic coupons and the possibility of mobile pay without going to the counter.
- Checkout convenience – no need to unload groceries onto the belt and re-pack them.
Scott Arnold, President at OPI said, “This partnership is bringing value to our mutual customer base through adding new services on top of the already existing process flows. Here in North America, we have chosen to partner with Re-Vision for their proven methodologies and out-of-the-box functionality, which minimizes the need for costly integration. We can now offer our retail customers an end-to-end solution, with low TCO and quick go-to-market. This offering is ideal for retail organizations that understand the immediate need to focus on omni-channel interaction with their customers, control cash-flow, and are looking to increase their revenue through improved loyalty.”
Michel Haagmans, CEO of Re-Vision said, “Re-Vision welcomes the opportunity to work in partnership with OPI, enabling their customers to benefit from self-scanning, as well as from the additional one-to-one marketing opportunities, including electronic couponing, personalized promotions, mobile payment, etc. This new partnership is a logical next step for the expansion of our operations in North America. Coupling Re-Vision’s expertise and proven enterprise-class solution with OPI’s existing customer base brings a conceptually new offering to the US market, helping retail organizations align technology with their business goal.”.
With over 10 years of retail experience, Re-Vision is the leading global provider of mobile self-scanning solutions, holding the largest market share with more than 110,000 hand terminals live in the daily customer environment. With Carrefour Tesco and Coop as customers, they have a proven track record of delivering business value to the largest retail organizations. Having listened to their requirements, Re-Vision launched the new Omni-Channel Platform to enable interaction with shoppers via multiple touch-points: hand-scanners, smartphones, tablets and laptops. For more information, please visit www.re-vision.nl
Optical Phusion, Inc. (OPI) is an enterprise mobility integration company that specializes in Retail solutions, Custom Kiosk integration and design support services to manage the entire lifecycle of technology projects. OPI has also implemented an RFID-based systems for loss prevention, mobile device security and mobility asset management. Our implementations lead to a better customer experience, faster delivery of products, reduced total cost of ownership (TCO) and greater return on investment (ROI) for our Retail customer. For more information, please visit www.opticalphusion.com
Optical Phusion (OPI)
305 Foster Street
Littleton, MA 01460
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